THE EFFECT OF EMERGENCE OF TRANSIT TELEVISION ON THE PERFORMANCE OF SMEs
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Statement Of Research Problem
What really instigated the study on the emergence of transit television in Lagos was due to the challenges faced by small and medium scale enterprises in terms of creating general awareness of their product. In Lagos for instance; there are a lot of well established companies who advertises on radio, television, newspaper and other blog website which in turn create huge competition for advertising space for SMEs in Lagos. Secondly, in Nigeria today the growth of SMEs as a result of unemployment in on the high side and each of these small businesses strive to create awareness for their products thereby making it difficult for weaker businesses to gain visibility. Another major problem faced by SMEs in Lagos is the cost of advertisement on radio, television and other media. The emergence of transit television tend to offer some kind of relief to the SMEs in Lagos, even the emergence of transit television, SMEs still face competition among each other. Lagos is a very big city and the number of the buses provided by the primero transport service limited is not enough to advertise throughout Lagos.
1.3 Aims And Objectives Of Study
The main aim of the research work is to examine the emergence of transit television in Lagos state. Other specific objectives of the study include:
- To examine the concept of transit television
- To generate research studies that will substantiate the effectiveness of transit television Ad.
- To get SMEs aware of the benefits which the emergence of transit Tv offers in the face of the relatively expensive cost of advert placement on TV, radio and print.
- To help break through the clutter of clamouring for media time with popular brands on traditional media and subsequently connecting with potential customers.
- To investigate on the viability of carrying out an Ad campaign seamlessly without necessarily involving an Ad agency.
- To measure the impact of transit TV on commuters in Lagos State.
- To examine the possibility of transit TV serving as a springboard for economic growth.
- To examine the possibility of Ads reaching a specific and intended audience efficiently.
- To proffer solution to the above stated problem
1.4 Research Questions
The study came up with research questions in order to ascertain the above stated objectives of the study. The research questions for the study are stated below as follows:
- Are SMEs aware of the benefits which the emergence of transit Tv offers in the face of the relatively expensive cost of advert placement on TV, radio and print?
- How effective is does transit television break through the clutter of clamouring for media time with popular brands on traditional media and subsequently connecting with potential customers?
- How effective is the viability of carrying out an Ad campaign seamlessly without necessarily involving an Ad agency?
- Is there is any significant impact of transit TV on commuters in Lagos State?
- Is there any possibility of transit TV serving as a springboard for economic growth?
- How effective is the Ads reaching a specific and intended audience?
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